Namingo is an independent brand naming consultancy.
We collaborate with clients to create memorable, impactful names for companies, products and services. Our team of branding specialists combine creative expression with strategic insight to develop names that both inform and inspire.
Over the years, Namingo consultants have crafted naming solutions for a diverse set of global clients, including financial services organizations, consumer products companies, technology firms and non-profit groups. We can do the same for you.
Small Words. Big Ideas.
Anthony Mitchell
Anthony has deep expertise in branding and naming and has held senior brand roles at Google, AT&T, CVS Health, Marriott, and Avon. Anthony co-led the Siegel+Gale Brand Architecture and Naming Practice with Jeff Lapatine, where they created names and architecture systems for global corporations, non-profits, and startups.
Jeff Lapatine
Jeff is an accomplished branding professional and naming expert. With over 30 years of experience as Group Director of Siegel+Gale’s Brand Architecture and Naming Practice, Jeff has created successful brand strategy and naming programs for a wide range of clients including American Express, Comcast, GE Capital, Anthem Health, AARP, and Microsoft to name a few.